About the author
Vasileios Mylonas is a digital strategist, educator, and one of the
world’s top LinkedIn marketing experts. He is the Founder and
Digital Strategist of The Cool Lion, Greece’s first agency ded-
icated exclusively to LinkedIn marketing.
In 2023, he became the first Greek to achieve LinkedIn Certi-
fied Marketing Expert status, joining an elite group of 50
global professionals. A year later, he was recognized as one of
LinkedIn’s top 30 Marketing Influencers worldwide, one of
just eight in Europe.
With a background in Economics and Regional Development
from Panteion University and an MSc in Behavioral Economics
and Growth & Sustainability from Tilburg University, Vasileios
blends analytical thinking with strategic execution. Since 2012,
he has worked across digital marketing disciplines, consulting
brands and professionals on growth strategies. His expertise has
also led him to teach at prestigious institutions, including Grow
with Google, Next MBA, and LinkedIn Marketing Labs.
A LinkedIn power user since 2014, Vasileios has built a career
leveraging the platform’s potential to connect, mentor, and
grow. Through this book, he shares the strategies, insights, and
frameworks that have helped him and countless others
achieve success – whether that means scaling a business,
building thought leadership, or unlocking new career op-
portunities.
This isn’t just a book, it’s a playbook for turning LinkedIn into
your most valuable asset.
Book Summary (English):
This comprehensive guide explores the power of LinkedIn as a dynamic platform for professional networking, marketing, and personal branding. Divided into 13 parts, the book takes readers through every stage of building a meaningful presence on LinkedIn — from crafting an impactful profile and growing authentic connections, to creating engaging content, running effective ad campaigns, and establishing thought leadership.
The book begins by explaining why LinkedIn is a critical tool for modern professionals and businesses. It covers the platform’s evolution and its growing impact on marketing strategies. Readers are introduced to best practices for visibility, profile optimization, networking etiquette, and content creation.
With practical advice on boosting engagement, writing with purpose, and leveraging hooks, the book delves into the full marketing funnel and highlights the importance of consistent communication. Special emphasis is given to building a personal brand and using content to shape public perception.
Advanced sections provide insight into advertising on LinkedIn, SEO strategies, and analyzing key performance metrics. Common mistakes — from weak profiles to ineffective ad practices — are addressed with actionable tips for improvement.
In the final chapters, the author offers a step-by-step personalized action plan to help readers apply what they’ve learned and build a sustainable, long-term presence. Emphasizing continuous growth, reflection, and meaningful connection, the book encourages professionals to embrace LinkedIn not just as a tool, but as a journey toward real business impact.
SLOGANS
“Turn Connections into Opportunities — Master LinkedIn the Smart Way!”
(Μετατρέψτε τις επαφές σε ευκαιρίες — Κατακτήστε το LinkedIn με στρατηγική!)
“Your LinkedIn Profile Isn’t Just a Resume — It’s Your Digital Reputation.”
(Το προφίλ σας στο LinkedIn δεν είναι απλώς ένα βιογραφικό — είναι η ψηφιακή σας φήμη.)
LinkedIn: Η Τέχνη του Δικτυώνεσθαι με Σκοπό.
Χτίσε το Προφίλ σου. Άνοιξε Πόρτες. Δημιούργησε Επιρροή.
Δεν είναι απλώς σύνδεση — είναι καριέρα, είναι μέλλον.
LinkedIn: Το ψηφιακό γραφείο σου στον κόσμο των ευκαιριών.
Αναδείξου, Δικτυώσου, Ξεχώρισε — ένα βήμα τη φορά.
